Branding for city Orekhovo-Zuevo.
The logo is based on a set of iconic city symbols that form a ring or the letter “O”.
There is the name of the city in the center.
The font part of the logo was created on the basis of fonts that were used on letterheads of the Partnership of the Nikolskaya Manufactory "Savva Morozov’ Son and K" at the end of the 19th and beginning of the 20th centuries. Each element of the logo is unique and corresponds to different landmarks of the city or indicates significant facts of the city. For example, a soccer ball tells us about “Morozovtsi” — the most successful football club in the city, which was existed in pre-revolutionary Russia, as well as the unique history of the origin of football in these parts. The nut and the little bird are the main elements of the city that were taken from the coat of arms. An element in the logo, located in the very center below, is the facade of the university building, one of the oldest institutions in the city, which used to be an almshouse of Madame Morozova.